Growth Marketing Manager
What You’ll Do
Core Responsibilities:
– Work closely with our CMO to develop and deliver Rhino.fi’s marketing strategies, acting
as the driving force of their development and delivery across the company
– With a key focus on driving acquisition and retention, and a growth mind-set, you will
oversee the end-to-end execution of the marketing activation plans and community
building from start to finish, leveraging in-house specialists within squads and a network
of partners. This will include all owned, earned, and paid content and activation across
all on and off-line channels.
– Support development of target personas, analyzing acquisition performance, LTV and
retention cycles
– Keep your finger on the pulse of DeFi, monitoring our competitors to help us maintain a
competitive edge
– Understand and optimise the customer funnel and improve conversions, A/B testing all
marketing strategies to optimise growth
– Constantly test and review channel performance (owned and paid), developing bespoke
strategies to help drive our KPIs
– Own our website – including UX/website design, content management (WordPress),
performance and delivery to ensure the best experience for users through the funnel to
the product
– Responsible for day-to-day campaign management activities such as monthly reporting,
campaign performance summary, budgeting, creating briefs and meeting KPIs
– Collaborate cross-functionally with development, design, engineering, and product teams
to bring our brand to life at every touchpoint
– Champion learning, testing and growth mentality across the company
– Have a data driven mindset, reviewing monthly reports, challenging poor performances
and ensuring a consistent ROI
What You’ll Need:
– 4-5 years’ experience in a Marketing function, driving growth and acquisition
– Experience working in crypto, ideally for a B2C product/project on an EVM chain, with
experience growth hacking/building customer base
– A proven track record managing campaigns from ideation through to execution across
the marketing mix
– A strong interest in crypto/blockchain space and ability to copyright for this audience is
desirable
– Comfortable handling fast-paced, multi-stakeholder projects, keeping internal
stakeholders and partners accountable and able to deliver to tight deadlines
– Proactive and able to problem solve independently with a passion for data and delivering
consistently excellent results
– Experience managing/building websites is desirable
– Experience with data/analytics tools
– A true team player willing to be flexible with the remit adapting to the needs of a small but growing business.
– Native or proficient in English
What We Can Offer You:
We’re growing fast, and we’re looking for extraordinary people to join us in our mission. If you share our vision, and have the expertise and drive to make it happen, apply to be part of our team.
