Growth Marketing Manager

The crypto market is hot and could be the potential future currency of the world. This is a rare opportunity for an ambitious Marketing Manager, to join a successful fast growing crypto business startup and help take their brand to the moon.

What You’ll Do

Are you looking to be a part of the one of the most influential exchanges in the blockchain industry and contribute to the crypto-currency revolution that is changing the world? DeversiFi is looking for a Growth Marketing Manager to cover the end-to-end marketing activities for the platform. This covers all channels and communications and will work closely with the Product/Tech teams to improve the platform and the product offerings. This is an opportunity to join our rapidly growing team, working shoulder to shoulder with experts, at an international level, building our brand.

Core Responsibilities:

– Work closely with Head of Brand & Marketing to develop and deliver DeversiFis brand strategy (and digital strategy) with a key focus on Platform awareness and customer acquisition.
– With a growth mind-set, you will oversee the end-to-end execution of the marketing activation plans and community building from start to finish, leveraging in-house specialists and a network of partners. This will include all owned, earned and paid content and activation across all on and off-line channels.
– Cover all marketing channels including but not limited to social, PPC, content, email marketing, affiliates, influencer marketing and campaigns/promotions
– Grow our user base and increase awareness of the DeversiFi brand in fun, creative and informative ways
– Understand and optimise the customer funnel and improve conversion, A/B testing all marketing strategies to optimise growth, working closely with our product teams
– Responsible for all day-to-day campaign management activities such as monthly reporting, campaign performance summary, keeping too budgets, creating briefs and meeting KPIs
– Work collaboratively with all agencies including PPC and PR, reviewing monthly reports, managing poor performances, building strategy and ensuring a consistent ROI

What You’ll Need:

– 4-5 years Marketing experience
– A proven track record managing campaigns from ideation through to execution, meeting KPIs, across the marketing mix
– Experience in a tech brand and or start-up, growth hacking/building customer base
– A strong interest in crypto/blockchain space and ability to copyright for this audience is desirable
– Comfortable to handle fast paced, multi-stakeholder projects, keeping internal stakeholders and partners to schedule and able to deliver to tight deadlines
– Proactive and able to problem solve independently with a passion for data and delivering consistently excellent results
– Experience with SEO tracking tools and an ability to create content to optimise for all search traffic.
– Experience managing influencer marketing is desirable.
– A true team player willing to be flexible with the remit adapting to the needs of a small but growing business.
– Native or proficient in English

What We Can Offer You:

We’re growing fast, and we’re looking for extraordinary people to join us in our mission. If you share our vision, and have the expertise and drive to make it happen, apply to be part of our team.

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